5 Ways To Make Your House Stand Out – Part 2 of 2
December 16, 2014
Last week, we discussed number one (Be different than your competitors) and number two (How does the potential buyer perceive you?). This week, we’ll share with you number three through number five. I hope these five simple tips help you make the most out of your next real estate investment!
#3. Tile is “art” not “flooring”
Most investors consider tile or laminate floors simply as “flooring.” We’re different – we consider them to be a form of “art!” There are many things that I look forward to teaching at my events and this is one of them. In my investment area, other “flippers” are notoriously known for using the $.57, 12×12 beige tile that Home Depot sits over in the idle area by the pallets. I will never use that tile in my homes. Why? That’s simple: everyone else is using it and I want my investments to be different. I want the potential buyer to feel like they walked into a 5-star hotel and not $120,000 house! I can do that easily by using a specialty tile that doesn’t cost that much more than that basic beige 12×12. When you start to think of it as “art” rather than “flooring,” your potential buyers will begin to think the same way…and the end result will be more money in your pocket. I look forward to teaching you more about this at my next event in March!
#4. The 3-color paint system
Paint is fairly inexpensive yet your average “flipper” just keeps throwing that cheap beige paint on the walls and semi-gloss white paint on the trim and doors. You can’t get anymore “bland” than that! We use a 3-color paint system and receive more compliments on this one subject than almost anything else. One paint color is for the walls and ceilings, one for the trim, and one for the doors. Again, we steer-clear from the bright white trim because all of our competitors use that paint color and we want to be different! We want our houses to stand-out in a crowded market….and they do. This is why we end up getting above asking price in more than 90% of our closings.
#5. The X-Factors
In today’s housing market, almost every investor are attempting to use “wow factors:” granite counter-tops, stainless steel appliances or faucets, etc. We do this as well as it’s usually expected by potential buyers these days. But one thing we do differently is that we find a way to impress the potential buyers with something that they are never expecting. One of our favorite examples to use is installing “heated tiles” in the bathroom. We’ve been able to find this system at Home Depot for roughly $3-400! This one simple thing can work wonders for buyers who are on the brink of purchasing the home. And in the grand scale of things, wouldn’t a $3-400 dollar investment be worth it? Buyers in areas with cold winters love this option! There are many other “x-factors” that I plan on sharing with each of you in March.
See you next week!
