Flipping Houses: Branding – The Pop Up Postcard – Ann Lee Interiors

December 16, 2014

During today’s flipping houses – branding portion of our journey, I’d like to briefly discuss how we promote our brand even further when flipping houses, by using small AnnLeeInteriors.com pop-up postcards. So far, we have covered a broad range of subjects:

– overview of Ann Lee Interiors

– the importance of photography

– the proper way to write the description of the “house”

– front yard signs

– custom keys

As we tour the house, you’ll notice that our brand is subtly all over the place. Everywhere you look, there’s something promoting AnnLeeInteriors.com. So let’s talk about the Ann Lee Interiors “pop-up” branding postcards. We have two sizes, 4×6 and a smaller one about the size of a business card. On the back of the smaller version, there are home-related quotes printed on one side. I have included images of these cards for your convenience.

You may think it sounds silly to be placing something like simple little pop-up cards throughout the house. Maybe you think it’s overkill, but I can assure you, it works! The idea behind this concept is that from the time the buyer arrives until the time they leave, we are sending out “soft” reminders throughout the house that this is a custom house from AnnLeeInteriors.com. As I’ve mentioned in my other AnnLee articles, our goal is for the buyer to associate the positive, feel-good feelings they had in the house with our brand, AnnLeeInteriors.com. It’s that simple.

We place around 10-12 pop-up postcards all throughout the house. Some good areas to place them are:

Window ledges

Fireplace mantle

Table-tops

End-tables

Countertops

Bathroom sink counter

Back of the toilet

Top of the oven

There’s a multitude of areas to place these cards. Remember, these are used as soft, subtle reminders of our brand. We’re reinforcing our brand and the positive feelings associated with it by a “whisper” approach rather than a “screaming” approach!

The bottom line is this: if your potential buyer enjoys the “experience,” in most cases, they’ll be willing to pay more for your product. It works for Starbucks so take these simple lessons, apply them to your business model for branding, and the rest will take care of itself!