The Importance of Quality Real Estate Photos

December 16, 2014

The importance of quality real estate photos

We all know that the first impression is important and typically, is the most lasting impression. For years in real estate investing, everyone stressed the point about “curb appeal“. If your house didn’t have curb appeal, buyers would just keep driving on. The whole point of curb appeal is to get buyers to want to come in and take a look. Then make an offer! With the modern digital age, is curb appeal enough or do investors need more?

Today, the majority of interested buyers have high-speed internet access and they use it! The internet has become almost as important as breathing in today’s business world! Whether potential customers buy online or research a purchase online, buyers are clicking through pages at high rates of speed! With all the clicking, there’s no doubt that they are skimming and skipping through pages. They are just waiting for something to pop out at them. IF something stands out, they may give it a few extra seconds of a glance before they move on. That is the most time you’ll have their attention. You spent so much time on that curb appeal. The interior, the tile, the floors, the kitchen and the baths. You have just a brief moment to capture the buyers attention long enough to get a click.

So if your buyer is clicking through on a computer or a smartphone, are you willing to let that curb appeal go to waste because of a bland photograph?

You put time and effort in every other aspect of your house. Don’t drop the ball when it comes down to the presentation! Remember, most buyers will visit your home online before they ever decide to drive out in front of it, and first impressions are most important! Just a thought to think about!

So, the next time you find yourself staring back into your camera phone screen taking another selfie, save the memory space and go take some snapshots of your investment! It could be the deciding factor in your next sale.

Be sure to check for future updates! Next time, I’ll be going over “The Importance of Photos, Part 2 – Should you let the agent take the photos of your investment?”